CEO of BACKLIGHT, Founder of The Black Pound Report

Recognised as Britain’s leading authority on diversity, equity and inclusion, Lydia Amoah is an award-winning business coach, TV presenter, campaigner and founder of cultural change agency, Backlight. She is a DEI pioneer, a history-maker, and a game-changer.

Recently appointed Head of Black at Cannes UK, her role focuses on developing Partnership opportunities across the UK with Agencies, Brands, and Media Owners to support the inclusion of Black Creatives through representation at the Cannes Lions International Festival of Creativity.