Senior Creative Strategist, BBC Sport

Beth Dinnall is a seasoned Senior Planner and Creative Strategist at BBC Sport, with an impressive portfolio spanning some of the world’s most iconic sporting events, including the Olympics, The Euros, Wimbledon, and The Hundred. With over six years of dedicated service at the BBC, Beth has significantly contributed to various platforms such as BBC Three, Radio 1, 1Xtra, and the Asian Network.
A former member of the Director General’s Next Generation Committee, Beth has also been involved in presenting to EXCO and consulting on projects, bringing fresh perspectives and innovative ideas to the forefront of BBC’s executive decisions. Her commitment to mentorship is evident through her active participation in the 10,000 Black Interns scheme at the BBC, where she helps guide and support the next generation of media professionals.
As a passionate diversity champion, Beth has been instrumental in driving pan-BBC initiatives like Nuance Portrayal and emphasising the critical importance of both on and off-screen representation. Her work ensures that diverse voices and stories are celebrated and accurately represented across all BBC platforms.