We’re Hiring a Marketing Executive!
Who are we?
UK Black Business Show is a dynamic and fast-growing events management company known for delivering exceptional experiences to our clients and attendees. We currently have 5 annual events, each of which is designed to inspire and connect Black business owners and professionals.
Through exhibits, deep-dive workshops, awards, interactive panels, and seminars, delivered by industry pioneers, our events enable personal, professional and corporate development.
Our annual shows:
UK Black Business Show
UK Black Business Week
Black Tech Achievement Awards USA & UK
Birmingham Black Business Show
As we continue to expand our reach, we are seeking a talented and enthusiastic Marketing Executive to join our team and help us create successful marketing campaigns for our events.
Role Overview:
The Marketing Executive will play a crucial role in driving the success of our events through strategic marketing initiatives. Working closely with the marketing Manager and wider event team, you will be responsible for helping to plan, implementing, and evaluating marketing campaigns to promote our events and maximise attendance, engagement & participation. This position offers an excellent opportunity for a driven and self-starting individual who is passionate about events marketing and eager to make a significant impact within the industry.
Key Responsibilities:
- Help to develop and execute comprehensive marketing plans for each event, including online and offline channels, to drive event sales, attendance and engagement.
- Create compelling and innovative marketing content, such as email campaigns, social media posts, blogs, press releases, and promotional materials.
- Collaborate with the design team to ensure visually appealing and on-brand marketing materials are produced.
- Utilise digital marketing strategies, SEO techniques, and social media platforms to increase event awareness and reach the target audience.
- Monitor, analyse, and report on marketing campaign performance, providing insights and recommendations for continuous improvement.
- Identify and engage with potential sponsors, partners, and media outlets to enhance event visibility and attract key stakeholders.
- Manage the event website and ensure it is up-to-date with relevant information and engaging content.
- Explore new marketing opportunities and trends in the events industry, implementing innovative ideas to stay ahead of the competition.
We are looking for an individual who embodies the following qualities:
- Proven experience in events marketing or related marketing roles.
- Strong understanding of marketing principles and techniques, both traditional and digital.
- Proficient in using various marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging marketing content.
- Creative mindset and ability to think outside the box to attract and captivate event attendees.
- Strong analytical skills to interpret marketing data and optimise campaigns for better results.
- Highly organised, detail-oriented, and capable of managing multiple projects simultaneously.
- Ability to work under pressure, meet tight deadlines, and adapt to changing priorities.
- A team player with excellent interpersonal skills and the ability to collaborate effectively with various stakeholders.
- Proficiency in Google Suite.
- Proficient in Canva.
- Proficient in Excel.
Personal Attributes:
Driven: A motivated and proactive professional who takes initiative and goes the extra mile to achieve results.
Self-starter: Someone who shows enthusiasm and independence in their work, taking ownership of projects from start to finish.
Keen to learn: A continuous learner who stays up-to-date with marketing trends and is eager to acquire new skills and knowledge.
Passionate: A genuine passion for events marketing and a desire to create memorable experiences for attendees and clients.
Adaptable: A flexible and adaptable individual who can thrive in a fast-paced and dynamic environment.
Collaborative: A team player who enjoys working with others, sharing ideas, and collectively achieving goals.
Perks of the role:
- Competitive Salary
- Hybrid working, 2 days a week in the office – Based in Zone 2, Putney Bridge.
- Free gym membership
- Travel to our events
- OTE bonus
Join us at UK Black Business Show and be part of an exciting journey to create extraordinary events that leave a lasting impact. If you are a driven, self-starting, and passionate marketing professional eager to make a difference, we’d love to hear from you!
